I’m happy to have presented a paper on the theme of adoption of commuter cycling among upper income people in Johannesburg at the TUMI-MAC SHIFT Conference in Addis Ababa, Ethiopia. Below is an abstract.
While there have been numerous studies that examine how travel behavior changes on residential relocation, few have examined how new travel behavior adopted in a secondary context is maintained (or not) upon relocation. Furthermore, few studies have examined the impacts of key events on travel behavior outside of Western Europe. This paper contributes to these gaps by exploring the adoption of utility cycling among individuals in Johannesburg I hypothesize to be situated in the upper reaches of South Africa’s income distribution. I hypothesize that the trigger for considering and adopting cycling is residential relocation and therefore immersion in contexts with more pervasive cycling cultures than Johannesburg. Qualitative analysis of a retrospective survey broadly confirms both hypotheses. It is shown that overwhelmingly respondents are situated in the highest income brackets in South Africa. Majority (65%) started cycling as adults in contexts other than Johannesburg with well-established utility cycling cultures. While such initial adoption of cycling in contexts where the practice was pervasive, is consistent with travel behavior research, subsequent continuation in Johannesburg with limited utility cycling profile departs from this model. The paper suggests that this may have to do with the higher degree of travel satisfaction associated with cycling in comparison to other travel modes. Further studies should explore this proposition.
The bicycle is in vogue. Rathbone (2013) argues that “the rise of the bicycle is, of course, a worldwide phenomenon.” In many cities across the world there are now advocates for utilitarian bicycling. City governments are re-shaping streets in order to accommodate the bicycle. In some cities in North America, Europe, Latin America and Australia, there has been marked quantitative increase in everyday bicycle use (Pucher et al. 1999; Hidalgo & Huizenga 2013; Bonham & Johnson 2015; Transport for London 2015). In other cities in Africa what is more evident is the policy interest into bicycling above and beyond user uptake (Morgan Forthcoming; Jennings 2015).
Yet in the late 19th century, the bicycle was as popular as it is now. In the late 19th century Johannesburg, the city was described by observers as being in the grip of a cycling “craze” and “mania” (Gutsche n.d., pp.6, 10). Carstensen and Ebert (2012) write about the ‘golden age’ of bicycles in Northern Europe in the same period. At the time, bicycle users even became a political force. In Chicago, a mayoral candidate, Carter H. Harrison II, “launched his campaign by riding his first ‘century’ – one hundred miles – from his West Side home to Waukegan, Wheeling, and Libertyville, and back – in just nine and one-half hours” (Bushnell 1975, p.175).
The similarity between the late 19th century and the contemporary moment, is recently well captured by Friss (2016) who asks “there’s a buzz about bicycles! The number of cyclists is increasing, the streets themselves are changing in order to cater to them, and politicians can’t stop talking about them: Is it 1897 or 2016?”
Is there something to learn from the past that can support this renewed interest in everyday bicycling? Why was the bicycle as popular as it was in the late 19th century in many urban contexts? Why was the bicycle dethroned as an everyday form of transport almost everywhere in the world? But curiously, why in some spaces such as the Netherlands, Japan, and Denmark did the bicycle remain as a respectable mode of transport – albeit with reduced levels of use. These are some of the sub-questions that animate my PhD research.
Bonham, J. & Johnson, M., 2015. Cycling Futures, University of Adelaide Press.
Bushnell, G.D., 1975. When Chicago Was Wheel Crazy. Chicago History, 4(3), pp.167–175.
Hidalgo, D. & Huizenga, C., 2013. Implementation of sustainable urban transport in Latin America. Research in Transportation Economics, 40(1), pp.66–77.
Jennings, G., 2015. A Bicycling Renaissance in South Africa? Policies, Programmes & Trends in Cape Town. In Proceedings of the 34th Southern African Transport Conference (SATC 2015). The 34th Southern African Transport Conference (SATC 2015). Pretoria, South Africa.
Morgan, N., Forthcoming. Space, culture and transport mode choice in socio-technical transitions. Johannesburg, South Africa: University of the Witwatersrand.
Pucher, J., Komanoff, C. & Schimek, P., 1999. Bicycling renaissance in North America?: Recent trends and alternative policies to promote bicycling. Transportation Research Part A: Policy and Practice, 33(7–8), pp.625–654.