I’m happy to have presented a paper on the theme of adoption of commuter cycling among upper income people in Johannesburg at the TUMI-MAC SHIFT Conference in Addis Ababa, Ethiopia. Below is an abstract.
While there have been numerous studies that examine how travel behavior changes on residential relocation, few have examined how new travel behavior adopted in a secondary context is maintained (or not) upon relocation. Furthermore, few studies have examined the impacts of key events on travel behavior outside of Western Europe. This paper contributes to these gaps by exploring the adoption of utility cycling among individuals in Johannesburg I hypothesize to be situated in the upper reaches of South Africa’s income distribution. I hypothesize that the trigger for considering and adopting cycling is residential relocation and therefore immersion in contexts with more pervasive cycling cultures than Johannesburg. Qualitative analysis of a retrospective survey broadly confirms both hypotheses. It is shown that overwhelmingly respondents are situated in the highest income brackets in South Africa. Majority (65%) started cycling as adults in contexts other than Johannesburg with well-established utility cycling cultures. While such initial adoption of cycling in contexts where the practice was pervasive, is consistent with travel behavior research, subsequent continuation in Johannesburg with limited utility cycling profile departs from this model. The paper suggests that this may have to do with the higher degree of travel satisfaction associated with cycling in comparison to other travel modes. Further studies should explore this proposition.